These recipe videos are created with them in mind, so that’s why they’re simple and why they’re fun and bright and the music is jumpy instead of being just something bland Lots of youngsters don’t know how to cook or are scared or want to cook, but they just don’t know how to go about it. The point of these videos is to just give them something to do at home. Target audience: Ideally, we’d like to target the young people who live on their own or with friends or even with their parents. ![]() Besides finding the ingredients, finding the right place to shoot the video and finding the right lighting and location where we can make a mess, but also easily clean up is important. Setting up: It takes a little planning to make sure that I get everything right, because getting the ingredients is not always easy and they’re not cheap either. Sometimes it requires focus and attention and work, but other times, the recipes won’t take much out of you. It’s important to be able to give people different kinds of things to make. We try to cover a large spectrum of recipes from easy-to-cook, less-than-five-ingredients, desserts, vegetarian recipes, to slightly more complicated ones and so on. Once I pick them, then they’ll go into different categories. I've been doing this for about three months now.Ĭhoosing the right recipe: I mostly pick them based on what I would want to make and eat. ![]() Inspiration: When I started working at HungryForever, one of the things that I wanted to do was make easy recipe videos that people could recreate at home by just using the video feature on Facebook directly on their smartphones. There are many home cooks from namma ooru, who regularly update their social media pages with such videos, keeping in mind that their videos need to be fuss-free and unproblematic. It is quite easy to follow, as the recipes are mostly simple and can be made by anyone.” However, for those who are looking for strictly Indian recipes, or ones that do not involve ingredients like puff pastry rolls or cinnamon roll dough, there’s good news. I often bookmark these recipes for later, procure the ingredients and then make them as well. Malini S, a banker, who has experimented with these recipes says, “I am a regular follower of cooking videos like the ones Tasty puts up. And no matter what you do, a daunting question that crops up at the end of a long day’s work is - What’s for dinner? If you are one of those who look for inspiration on social media, you’d have surely come across cooking tutorials by pages such as Tasty and Tip Hero, which simplify recipes into one-minute videos, making the whole process of cooking look effortless and easy. You may be earning in lakhs, or perhaps just enough to get you by the week. You may be working in a huge IT company or an illustrious creative agency.
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