![]() The building’s home page will include the Twitter feed of Bushwick Daily, an in-the-know blog. Maundrell, who has employed a photographer living in Bushwick to capture the essence of the neighborhood in pictures to be used in advertising. “I have to be authentic with this,” said Mr. David Maundrell III, the founder of, spoke to the New York Times in August 2013 about his plans to promote the development without offending the target audience’s style: In fact, the potential tenants’ “bohemian sensibilities,” disguised as shabby-chic authenticity, is what Colony 1209 sells to potential tenants. ![]() ![]() The rhetoric of pioneering implies that Bushwick is a blank-slate territory, full of possibilities thinking of the urban space as an empty frontier authorizes recent arrivals to reshape it to match their own particular vision of “authenticity.” The process of discovering the authentic, then, is not so much a process of seeking what exists in the neighborhood, but of tailoring the environment to their own preferences, like conquistadors. But it’s clear that Colony 1209 celebrates America’s colonial past in order to enact a similar kind of displacement in the present: A colony-themed residential complex in a historically working-class neighborhood promises potential tenants that they’ll enjoy what they will inevitably “discover” in the neighborhood. When I contacted Quinn, the “lifestyle public relations agency with global impact” behind the building’s marketing, to ask what kind of statement the branding was trying to make, the spokesperson declined to comment. The rest are occupied by renters settling what the luxury building’s website calls “Brooklyn’s new frontier.” That “new frontier” is “bohemian Bushwick, a vibrant industrial setting reimagined through artful eyes.” The area - where there are just as many empty lots overgrown with weeds and buildings with boarded-up windows as there are tree-lined streets, Puerto Rican flags, and yards with colorful lawn ornaments - might unnerve some potential settlers if Colony 1209’s website didn’t reassure them, “we already surveyed the territory for you.” Once settlers arrive, they’ll “find a group of like-minded settlers, mixing the customs of their original homeland with those of one of NYC’s most historic neighborhoods to create art, community, and a new lifestyle.” It seems like a colony on the moon, but the idea behind it is less space jam than manifest destiny.Īccording to the website of, the brokerage firm renting units at Colony 1209, only fourteen units remain available in Colony 1209. Through the windows, you can peer into the ultra-modern lobby, which is furnished with items like a plastic bubble chair hanging from the ceiling. ![]() Located one block from a public library and a smattering of ninety-nine-cent shops, the five-story property’s geometric, shiny blue and gray façade, which makes it look like a fortress built by a first-grader in Minecraft, sticks out in a largely residential neighborhood packed with brick or vinyl-sided two- and three-family buildings. They both come from those above you Conveying their opinion of you.Colony 1209 is a luxury apartment complex located at 1209 Dekalb Avenue in Bushwick, Brooklyn. Last, could you give one simple rule To tell a medal from a turd? No. But that’s the threat of leaking gas Which all men fear! No that’s a fart. Herr President, can’t we tell apart An artful statesman and an ass? Fat chance! One spouts out high ideals One makes low rumblings after meals. Then answer one more question, which is Are politicians like whipped cream? They both inflate themselves with gas Also they both puff up your ass Till you’re exposed like some bad dream Where you’ve grown too big for your britches. Tell us, dear Minister for Air, Are warriors, then, like a bad smell? Neither stays inside its borders Either’s bound to follow ordures They both expand and play the swell Though something’s getting spoiled somewhere. Pray, could an old, soft football be Much like a man in deep disgrace? They don’t kick back don’t even dare Look up-the British own the air! Then, stick a needle in someplace Pump yourself full of vacancy. You've led our Flying Circus how Could our war ace turn to a clown? Both pad out over-extended fronts Both keep alive doing slick stunts And, even so, both get shot down. Why then, Herr Göring, how can we Tell you and Italy apart? Italy always wins through losing I, just the opposite, by using High skills and cunning learned the art Of flat pratfalls through victory. Still, all this humble pie you’ve eaten Lately, fills you out quite prettily. (Göring, head of the Luftwaffe, once bragged that if one German city were bombed, they could call him “Meier.” At his Karinhall estate, he questions himself and his disgrace.) And why, Herr Reichsmarschall, is Italy Just like schnitzel? If they’re beaten Either one will just get bigger.
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